Dig Inn merchandise; bags.  Photo by Henry Hargreaves.

Dig Inn merchandise; bags. Photo by Henry Hargreaves.

Dig Inn

Print Design
DigiTaL Design (WEB + APP)
Packaging design
Branding
Brand Strategy
Art Direction
Photography + Styling

 

Dig Inn is a restaurant with nearly 30 locations in New York City, Boston, and Rye Brook.

As the in-house designer at Dig Inn for 2+ years, I helped develop a new brand identity, led visual design across the company, worked with our partners to develop a native app and new website, and helped grow Dig Inn from 11 to 19 locations through design, marketing, and brand strategy.  

Interior of Dig Inn Boylston Street; signage and menus.  Photo by Christian Harder.

Interior of Dig Inn Boylston Street; signage and menus. Photo by Christian Harder.

Dig Inn native app.

Dig Inn native app.

LEFT  Dig Inn merchandise; matchboxes.  Photo by Henry Hargreaves.   RIGHT  Charcuterie and wine bar at Dig Inn Rye Brook.  Photo by Christian Harder.

LEFT Dig Inn merchandise; matchboxes. Photo by Henry Hargreaves.
RIGHT Charcuterie and wine bar at Dig Inn Rye Brook. Photo by Christian Harder.

Dig Inn Five Year Anniversary Tastebook.  Photo by Henry Hargreaves.

Dig Inn Five Year Anniversary Tastebook. Photo by Henry Hargreaves.

LEFT  Interior of Dig Inn Upper East Side; signage, coffee program.  Photo by Christian Harder.   RIGHT  Interior of Dig Inn Upper East Side; hanging Tastebooks.  Photo by Christian Harder.

LEFT Interior of Dig Inn Upper East Side; signage, coffee program. Photo by Christian Harder.
RIGHT Interior of Dig Inn Upper East Side; hanging Tastebooks. Photo by Christian Harder.

Illustrated punch cards for coffee program.

Illustrated punch cards for coffee program.

Dig Inn website redesign to both clean up and update visuals and redesign the user experience for ordering food.

Dig Inn website redesign to both clean up and update visuals and redesign the user experience for ordering food.

Printed booklet for Lobstapalooza—a summer picnic in Madison Square Park to celebrate the Dig Inn x Luke's Lobster collaboration. The booklet included details about the partnership, menu details for the evening, and take-home recipes.

Printed booklet for Lobstapalooza—a summer picnic in Madison Square Park to celebrate the Dig Inn x Luke's Lobster collaboration. The booklet included details about the partnership, menu details for the evening, and take-home recipes.