Eating Matters

Art Direction


Eating Matters is a podcast on Heritage Radio Network tackling issues around food policy and the impact it has on health, labor, and sustainability. 

I worked with the team at Eating Matters to develop a visual language and brand to help position them as a modern, accessible, and trustworthy source on food policy.

The mark was designed to abstractly reference eating and food—the dots representing the prongs of a fork and the line, a cut of a knife. The geometry is repurposed in the broader visual language as a reference to crop diversity and rotation, a practice that is considered to be better for the soil and the environment.